Maluma's girlfriend in the clip is played by model Angelique Cooper. A similar storyline is present in the video Maluma gets arrested due to a relationship with an American police officer's daughter who strongly opposes against it. He further called it a "worrying situation" and added that "it shows why we need to be united now more than ever". Upon its release, Maluma clarified that it was meant to showcase the racism and discrimination by the US police to people of Latin descent living in the country. The clip premiered on Maluma's official Vevo account on 22 April 2016. It was later revealed that the arrest was part of the video itself and served as a promotion. Sending you a lot of hugs and kisses, and thank you for being there for me. I'm moving forward with my life and this Friday, I will give as many declarations as I have to on the subject. I know this is an alarming situation, but I want you all to be patient, and I will talk about it on Friday. I want to let you all know that I'm fine. Maluma released a video statement to his fans regarding the situation, saying, Days leading to the music video's release, footage showing him being violently arrested by the police surfaced online and it was not disclosed what were the reasons behind the arrest. He also posted various pictures of the video shoot. In order to promote the clip, Maluma reposted numerous Dubsmash videos of fans answering the phone to the opening lyrics of "El Perdedor" on his Instagram profile prior to its release. I'm trying to go into the American market but still sing in Spanish." Chart performanceĪ music video for the song, directed by Jessy Terrero was filmed in various locations in Los Angeles in late March 2016. Talking about the version, Maluma explained, "The original version of 'El perdedor' was made with a lot of love but I did this EDM song because on a musical level, I'm trying to experiment and see what the future of music is. The song was made available for purchase on the iTunes Store the same day.
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Maluma released an EDM version of the song on 15 July 2016. On 24 June 2016, a remix version of "El Perdedor" featuring Puerto Rican singer Yandel was available for digital download. Lucas Villa from AXS praised Maluma's vocal abilities filled with "swagger" and added "there's no doubts that he's winning plenty of hearts with this fresh cut". He switches the vocal styles from singing to rapping throughout the song. "El Perdedor" is musically complete with reggaeton beats and a tropical sound over which Maluma sings about heartbreak and his need to reconcile with a former lover. It was sent to radio stations on 9 February 2016. "El Perdedor" was selected as the third single of Pretty Boy, Dirty Boy due to high demand by Maluma's fans on social media.